Net stats on dating sites
The dating industry is worth around billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.Being able to search by specific demographics and traits makes it easier to fall into what she calls the “Mc Donaldization” of dating, narrowing down potential partners and eliminating people different from us.Of couples who got together online, 5.9% broke up, versus 7.6% of those who met offline, the study found. Hall, associate professor of communications at the University of Kansas, previously told Market Watch.Of 19,131 couples who met online and got married, only around 7% were either separated or divorced. What’s more, the seemingly endless choice also leads to people not following through on swipes or messages, and staying on treating these apps like a never-ending carousel of romantic and sexual promises.“Young people today are more prone to serial dating and tend to get married later, if they marry at all,” she said.
IAC is monetizing daters across all ages across all demographics.
It uses Facebook basic data to analyse users and recommends compatible partners based on geographic location and common interests.
Swiping right, the app enables users to like another user anonymously or pass on them by swiping left.
Read more: Liberals and conservatives can’t even use the same dating apps anymore There’s other research supporting this notion too.
Online daters who marry are less likely to break down and are associated with slightly higher marital satisfaction rates than those of couples who met offline, according to a 2013 study published in the journal Proceedings of the National Academy of Sciences. Dating-site questionnaires and match-making algorithms could play a role in finding a more suitable partner, but people who sign up for dating sites are also likely to be ready to get married, Jeffrey A.